Rules under the California Consumer Privacy Act (CCPA) governing Automated Decision-Making Technology (ADMT).
These regulations give California residents the right to opt-out of, and receive information about, the use of AI for consequential decisions. Businesses must provide pre-use notices explaining how the technology works and the logic involved, particularly when AI is used for profiling or predicting behavior in work, education, or healthcare.
An online retailer using AI to dynamically price goods based on user profiling must allow California users to opt-out of that automated logic and see a plain-language summary of the price-setting criteria.
